FMP - LEGEND, MYTH OR TRUTH?
FMP - LEGEND, MYTH OR TRUTH?
FMP - LEGEND, MYTH OR TRUTH?
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BRIEF
To appreciate cultural differences, the creative challenge is not to change or point out faults in
cross-cultural understanding. Instead, it's about celebrating the virtues of Latvian medieval castles, highlighting the mysterious legends that have shaped their unique culture.
cross-cultural understanding. Instead, it's about celebrating the virtues of Latvian medieval castles, highlighting the mysterious legends that have shaped their unique culture.
A visually engaging and reflective of the era book will explore the , myths, legends & history & contemporary appeal.
The creative challenge lies in visually presenting the stories in a way that invites readers to ponder the possibility of these legends being real, leaving them searching for answers.
CHALLENGES
In order to craft this brief I had to put myself into the shoes of someone else;
the seller as well as the targeted audience.
the seller as well as the targeted audience.
Keeping the book visually reflective of the 13th century era, yet still contemporary to attract a younger adult audience.
Reflecting the possibilities of the legends being real.
OUTCOME
I created a compact travel book highlighting five distinctive Latvian castles,
using unique colors, imagery, patterns and tone of voice to evoke their individual atmospheres.
using unique colors, imagery, patterns and tone of voice to evoke their individual atmospheres.
The narrative unfolds with supporting evidence like maps, police reports,
and archaeological findings, constantly keeping the reader engaged and eager to find
out more.
and archaeological findings, constantly keeping the reader engaged and eager to find
out more.
It concludes with my personal insights on one of the castles,
offering a glimpse into my inspiration for writing this book.
offering a glimpse into my inspiration for writing this book.
BACKGROUND RESEARCH
Communities, societies, and cultures exert a deep influence on one's life right from birth, shaping one's identity and perspectives though their journey. However, the trans-formative power of viewing life though cultural lenses often remains untouched. Therefore, recognizing and promoting cross-cultural learning is not just a personal enhancement; it is a pathway to a more enlightened and harmonious world.