Smart Metre Campaign

BRIEF
We are looking for a campaign idea that will communicate the benefits in a simple and engaging way so that people feel that they have a clear understanding of the purpose of the rollout and how it benefits them personally and on a national level. 
MAIN POINTS
The ultimate goal of this campaign is to help our audience to understand the personal and national benefits of smart meters.

CONCEPT
Due to the fact that smart meters are hugely based on their technical advantages, I decided to link them with an environmentally friendly subject to tone down the scares that people might associate the product with. My main priority was to make people aware of the smart meter benefits, so I did this by creating more traffic on the Smartenergygb.org website whilst also changing the negative misconception they may associate with the product through color, language, and a reward system.