Produce a unified set of marketing material that educates the target demographic about Goodbody and more precisely the hemp plant (Cannabis sativa), CBD and the Endocanbadoid system.
The idea behind this was to keep the project as educational as we could so people would be able to find out more about the products and what CBD actually is. We based our design on the CBD molecule in order to portray trust within the target audiences we were trying to reach.
•A simple educational guide
•A printable Info graphic
•A social media campaign
•Animated digital signage slides