EDITORIAL BEHIND THE PAGE 
EDITORIAL BEHIND THE PAGE 
EDITORIAL BEHIND THE PAGE 
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BRIEF
The brief is to research and select an article from the 2000 and 2001 issues of eye magazine and redesign an editorial feature with integrated use of Augmented Reality (AR) to bring content to life.
The AR may make the information more dynamic, illustrate the themes of the article or show new ways of linking the text to the contemporary design discourse. + Either kinetic or static and include typography, image video, and sound.​​​​​​
CONCEPT
The concept is to make you question the design by breaking the fundamental rules of graphic design. It was done to test your general knowledge to emphasize the time gap between the article and the designer looking at it. "Why Helvetica?" is brought to life through an interactive text animation on Artivive to elevate the article's meaning.
INSPIRATION
"Strong, vigorous typeface capable of retaining its elegance in the broadest possible 
range of conditions"
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